The superyacht world
runs on who you know.
Chris Stokes has spent nearly thirty years inside it, as crew, broker, dealer and founder. Now that access works for you.
A Trusted & Respected Maritime Partner
"The yachting industry thrives on trust, relationships, and an unwavering commitment to excellence. That's what I aim to deliver — every time."
Chris Stokes
Founder & CEO
Chris Stokes has spent nearly 30 years in the superyacht industry: crew in Marbella, broker in Sydney, head of sales for Sunseeker Gulf, and founder of one of the Middle East's leading dealerships and management companies.
Project Yachting is where that experience and network go to work for clients, whether that's a yard entering a new market or an owner who needs someone independent in the room.
Awards & Recognition
Career Milestones
Business & Commercial Development
“Know the market. Know the players. Know who’s on your side.”
Commercial strategy, market entry and introductions for yacht builders, brokerages, management companies and marine service providers that want to grow beyond their home market.
Growing a yachting business
Sharper positioning, a pipeline you can actually work, and warm introductions to the owners, captains, brokers and yards that matter. Save time, avoid missteps and set the right course from the start.
Entering the superyacht market
For luxury brands and companies new to yachting: market-entry strategy, industry research, boat show planning and introductions to the right stakeholders. Get it right the first time.
Business Development Strategy
A clear plan for winning new clients, with targets, messaging and a pipeline you can actually work.
New Global Markets
Market-entry strategy and introductions for expansion into the Med, Middle East, Americas and Asia Pacific.
Market Insight & Competitive Positioning
Honest reads on pricing, demand and competitors so you commit budget with confidence.
Brand & Marketing Direction
Positioning and campaigns that reach high-net-worth clients and the trade, without wasted spend.
Boat Shows & Networking
Representation and introductions at the major shows, so your presence turns into conversations that go somewhere.
Leadership & Commercial Support
Hands-on mentoring for founders and commercial leads on sales, hiring and difficult decisions.
Who we work with
- Yacht Builders
- Brokerages
- Management Companies
- Marine Services
- Corporate Service Providers
- Luxury Brands
- Marinas & Yacht Clubs
Independent Owner's Representation
Buying, building, refitting or selling? Chris sits between you and the brokers, shipyards and suppliers — retained by you, paid only by you, no commissions.
Retained by you
Chris works on a retainer agreed with you upfront. His only client in the deal is you.
No commissions. Ever.
No commission, referral fee or incentive from brokers, shipyards or suppliers.
On your side at every stage
Purchase, new build, refit, management and sale — one independent voice throughout.
Meet Chris Stokes
Chris has spent nearly 30 years in the yacht industry, and most of it a long way from home.
He started as crew in Marbella, brokered yachts in Sydney, then moved to Dubai in 2005 to run sales for Sunseeker Gulf.
In 2006 he founded SnS Marine Group, which he built over eleven years into one of the leading boat dealerships, yacht brokerages and management companies in the Middle East, holding the exclusive Chris-Craft dealership for the region and winning multiple industry awards along the way.
Since 2017 he has run Project Yachting from London and Fort Lauderdale, helping builders, brokerages and marine service companies do what he did: enter a new market, find the right partners, and build the relationships that turn introductions into revenue.
He remains a partner in Safehaven Marine Services, the offshore crew payroll and employment specialists. Ask anyone who has worked with him and they'll tell you the same thing: nobody works harder at building a network, or at keeping it.
What Clients Say
"Chris is an exceptionally skilled and experienced international marine professional. Throughout the entire superyacht sales process, Chris impressed me with not only his vast market knowledge and communications skills, but also with his seamless coordination with local third parties on my behalf. His expertise ensured a smooth and stress-free experience, from supervision of post sale shipyard modifications to shipping of the yacht from Dubai to Australia.....he even facilitated the transition into a "charter yacht" effortlessly. If you're seeking the best in the industry, I wholeheartedly recommend Chris."
"Chris is a dedicated and passionate consultant to our company, and is highly regarded within the global yacht market."
"Firstly Chris is a true gentleman, and always on hand to assist or support. His market knowledge, networking ability and connections are mind blowing."
"Chris is one of the few people in the superyacht industry who combines deep market knowledge with genuine connectivity. His insight into key players, evolving trends and commercial direction makes him a powerful ally for anyone operating at a serious level."
Support throughout the Yachting World
Market knowledge and direct relationships across the world's key yachting regions.
Mediterranean
The industry's centre of gravity. Introductions to brokers, yards, refit centres and management companies from Palma to Monaco.
Middle East
Chris's base from 2005 to 2017, running Sunseeker Gulf and SnS Marine Group. Direct access to dealers, family offices and owners' representatives across the Gulf.
Americas
Fort Lauderdale base. Connections across the US brokerage and new-build market and into the Caribbean charter circuit.
Asia Pacific
Broker background in Sydney and a network across the region's growing UHNW owner base.
Central/Northern Europe
Relationships with the Dutch, German and Scandinavian yards and their commercial teams.
Caribbean
Charter-season network across the islands' agents, marinas and management companies.
Contact Us
Whether you're growing a yachting business or need someone on your side as an owner, get in touch.
Crew payroll & employment: Safehaven Marine Services
Send A Message Directly
Messages go straight to Chris. You'll hear back within 24 hours.